Storytelling for marketing is like money for budget. But… why?

Stories are not widgets, they are not exact, neither the marketing is.

Every business needs a special way to connect with his partners and customers in order to stay on top, and it`s always different and original.

But how will you define the best marketing? Easy – the best marketing is the one that places your brand on the market in the best possible way, which means you make sales. Then you make more sales. Then you expand your marketing plan, your business, and make more sales. But this is because you have a great marketing.

What happens if you have a great marketing, great team, great vision, great business plan, but not enough sales? You start to think “something is wrong”. Perhaps somebody is not doing his job or someone is trying to steal something from you. You make an investigation within the company, everything seems to be fine, everybody`s motivated, the marketing manager has fresh ideas, the business development team is top of the line, but something is still missing… customers are not buying enough. Why?

You make marketing research. Ask your customers. They are motivated. They want to buy.

You make competition research. You`re stronger and better than anyone on the field.

You start asking yourself “Where did I go wrong? Am I the problem?”. No, everything is fine, everybody loves you. They want to work for you. But there are not enough sales. What`s going on?

What in the name of all leaving creatures is wrong then? Even the customers WANT to buy, but they are not doing it. Why? WHY? WHHHHYYYYYY?

Well that`s the answer >>> WHY <<<

Then people like us are coming to help and reveal the truth, and help you increase your sales… or brand awareness.

Ask yourself this question (because every one of us is customer one way or another) – What is the single thought running through your mind before you make the decision to buy?

And the answer is simple – Why? Why should I do it? Why should I buy this from THEM?

The customer is constantly asking himself – why should I buy from YOU?

And now people like us are really needed. Why? Because our core value is to make your brand stand out in the best possible way. And now you ask yourself “why should I need you or your storytelling techniques to gain more sales?” And the answer is simple – because people need to hear from you your story. Their consumer’s heart is ready to open, you just need the key and the key is your beautiful story. Stop selling “what”, sell them “why”. Why are you here? Why are you struggling on this road, on this market? Why you have core values? Why you are what you are? Why you became what you are today? Why you choose this way every single day? Why you get up? Why you go to sleep? Why? Why? Why?

Customers are KIDS! We are all just a grown-up kinds, constantly asking WHY? WHY? WHY? And we don`t BUY if we don`t know WHY.

It`s the same with you. It`s the same with me. It`s the same with your 88 weird old neighbors…

Hope you like this article.

If you do – choose ArtSoulutions and tell your story.

Don`t forget to Subscribe for more, we need you, too. Don`t hesitate to write us if you have any questions or need any assistance with storytelling in the marketing strategy. Or some other reason. Or if there is something you want us to write an article for.

Thanks for reading, and thanks for joining.

Storytelling for marketing is like money for budget

Why ArtSoulutions? …or how to activate the ENLIGHTENMENTfactor in your everyday life.

And the answer is easy – because we can help you stand out.

Our core value is to provide solutions – copywriting, video, photo, artistic, original enough to describe you as well as possibly can. To make you visible in the digital noise. To practically present your story to your audience/customers/friends/fans/partners.

My name is Radoslav Yordanov, storyteller, videographer, photographer, marketing and business development specialist. Through my wonderful journey, I`ve managed to learn so many interesting and useful things about storytelling, business, and marketing. I`ve struggled to know more and to improve my knowledge and skills in the best possible way. Now I`m focusing on providing solutions for different brands and trends in order to stand out and perform better on their business field.

My passion is about storytelling and marketing strategies using the strong and original content. My motivation has ever been expressed with this quote of mine:

“The most existing adventure is never stop improving yourself.”

And if you`re new to this blog, just like I am, by now, cause I`ve just started it, feel free to comment below an tell me how do you like it, and why.

A few words about the enlightenment in this article, because I`m preparing a longer and wider blog post about it… anyway when it comes to inspiration, then you have to know that you can find it everywhere – in simple things like orange juice, a piece of a broken glass, why not an old, beautiful Italian song about love, stunning masterpiece or breathtaking landscape – all these things are creating emotions, emotions are engaging people and people will listen to your story… if you`re inspired. If the best spice for the dish is the hunger, so the best way to inspire is by being grateful. Gratitude is the most healthy feelings of all.

That my friends I call enlightenment

when you catch a fleeting glimpse and turn it into a real dream came true.

Thank you for the interest, make sure to push that Subscribe button and find out more about storytelling and begin “storythrilling” your audience.

Why Artsoulutions how to activate the ENLIGHTENMENT factor in your everyday life.



5 Crucial storytelling techniques for your Brand

There`s a striking difference (when you have something to tell) between saying and not saying it. What are you waiting for? If you don`t speak now, someone else will do it. How many times happened the situation when you have a great idea, you doubt it`s gonna come true, and a few months after – someone else has accomplished it?

Yep, in nowadays people and companies are still selling “what” instead of “why”. Not like “what” is not important – it is, but “why” should we buy your product is the answer we`re going to take when buying. Isn`t that so?

And if you believe it is, check out these simple, but outstanding techniques in storytelling, that may become crucial in your behavior against your competition, or engaging your customers.

We`ll try to be as short as possible:

1. If you haven’t heard about Simon Sinek`s “Start with why”, I really suggest you listen very carefully what this clever guy is saying. This is probably one of the best speeches in our century (well, by now), breaking down the best practices of the company`s market presence, leadership and more. You can find books, videos and other stuff about this article if you`re interested.

2. Why is important for storytelling to have a good leader on board? Because every time a good leader tells a story everybody is engaged, enlightened, moved and excited. When a bad leader tells a story – everybody`s conscience is frequently saying “NO! NO! NO!” – because they don`t have a trust in the leader. No trust in the leader – no trust in the company`s values, no trust in the company… etc.

3. How to make your brand become an influencer? Yes, of course, it`s possible. You don’t have to be NIKE to push others to “Just do it”, you can do it, toо. Behind every brand there are people, and it`s very important if these people are not afraid to be CREATIVE and CREATE trends, not following trends. Charles Bukowski said:

“The problem with the world is that the intelligent people are full of doubts, while the stupid ones are full of confidence.”

So we say to you:

“Stop being smart enough to fail, and be stupid enough to believe you CAN!”

4. Find the best storytelling about your business, niche, company or brand and use it well. Sometimes it`s not that easy, but if you ask your audience you`ll get there pretty fast. Ones you hit the flow, just keep up the good work, and you will become a successful surfer on the waves of your dreams come reality. Storytelling is about you, your success, your struggle, your help to others. People want to know more about it – sell “why” not “what”, remember? You came all that way to be what you are, that`s why you do what you do. Think like that, and you`ll succeed.

5. Once and for all stop thinking of how BIG you should be, and delude yourself with the illusion that you need to have million years of experience, to tell a good story of your brand. NOPE. This part here is for the beginners. Have you made a buying persona profile, a marketing research, plans, strategies and evaluating? Well done. Now, the best thing you can do is to start asking your buying persona some questions, like – “We`re working on “this” and “that”, how do you like it? Will you buy it this way? Do feel satisfied with it? Would you like to give it a try?” or “What else you may need”, “Will you give us an idea of your thoughts about it?”, etc. People will engage so much with you, you won`t believe. This is a very strong practice, especially for startups and new ones on the business field. Use it. It will give you answers. Based on this answers you can:

  • improve your product or service;
  • start building strong communications;
  • create moving storytelling;
  • generate leads;
  • collect email list;
  • engage your first customers;
  • spread easier through social media platforms;
  • why not engage some powerful influencers, or becoming one from the early beginning?

At the end:

Listen to your heart, and not so much your brain.

The heart is for the people, the brain is for the money.

The money will come, follow your dreams.

So dear friends, how do you like this article about Crucial storytelling techniques for your Brand? Have you tried some of them? What was the reaction of your customers? Let us know in the comments below, and if you need to know something else, please contact us.

Have you got a passion for storytelling? Check out the “6 tips in storytelling you can use to stand out”. And don`t forget to SUBSCRIBE for more interesting articles on this topic.

5 Crucial storytelling techniques for your Brand

I bless the rains down in Africa…

Or how you can find the best examples of Storytelling everywhere

Use this advice:

“Africa” by TOTO has become one of the best songs ever made. Why? Because it reveals a story so interesting and irresistible that became a legend. Of course, the song has music that literally grabs you by the waist and makes you dance, but the inspiration that comes from the lyrics is an additional catalyst of imagination.

David Paich has made something, that we would call – amazing branding and fantastic marketing trick. Why? Because he constructed the perfect product – a melody so catchy and lyrics so adorable, that make it sell by itself. None of the less they made a video so powerful and interesting that also became legendary. So you have a product with the best possible features for all time.

But how? The answer is:

With a story!

In this case about the continent that is famous with poverty and vulnerable societies. But there is another side, too – the beauty and richness of nature.

Well isn`t that exactly like all our beginnings and entrepreneurship – often poor and vulnerable, but at the same time rich and full of beautiful ideas and concepts?

So as a storyteller, I would like to encourage you to find your Africa (this could be your craft/brand/idea/product or service) and write it as best as you can to make it legendary.

If you`re in the beginning, and you want to help yourself, try to answer these questions:

  1. Who needs my (idea/brand/story)
  2. Why he needs it?
  3. What (situations/problems) can I solve for him?
  4. Why I`m sharing it?
  5. How I`m planning to do it/share it?
  6. When? or For how long?

If you`re new in storytelling, but it`s pumping in your veins and you really want to tell your story, try out these tips:

  1. Share your basic daytime – how you spend your day, what do you do and why.
  2. Share the points of your struggling – don`t forget – everyone has a lot to share about struggling, so it`s easy to find people with similar interest when it comes to solving problems.
  3. Describe your vision or strategy – this is a powerful and helpful technique in storytelling because it leads to subscribers, followers, friends, and knowledge (they can often offer you a solution, that will provide you another point of view) which is great!


keep calm and tell your story,

a lot of people out there actually need it!

Best regards

P.S. Hey, and don`t forget to try out some of the tips and leave me a comment or write me through the contact section of this site. If you need any help ArtSoulutions is ready to provide it. See ya.

I bless the rains down in Africa

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