Learning the business from an ant…

We often fear the unknown, fear from highs, or difficulties.

That’s how we live and work. In business, for example, we often have to take difficult and sometimes unclear or unreasonable decisions. So I’m going to tell you a story based on real events that have happened for millions of years, it’s happening today. Every day. Thousands of times.
This is about an ant, I will call it Bogdan. The ant Bogdan takes care of many other ants and goes to work every day. Bogdan has a family. He is one of the Queen’s favorite ants, though he is sometimes irritable when it comes to their anthem.
Bogdan had to get on this tree today. Yes exactly what I shot. And to prove my next words, I’ll upload a portrait of Bogdan in the next post tomorrow.
So, with Bogdan, we met a few meters away of this tree. He said there was food up there. And it`s tasty and useful, also nice to cook (hе had in mind the seeds of cones). He said he’d take half a day to get up there. To get down with the food almost twice as much, but he was a brave, strong ant and could handle it without paying attention to the deadly threats of the birds and woodpeckers. He said that the descent was convenient because the slopes of the tree crust were thick and deep and that helped him a lot. He is orientating blindly, completely by the smells, and though it was still hard to find food, he returned with a rich “catch”.

I asked him if he is afraid of the unknown. And he only shakes antennas and rotates in the shape of a horizontally placed eight. Ants do this when they explain to people that the most important thing is the immortality of the soul. But my stupid brain understood only the eighth.

I’m saying myself that I have to learn from his hard work. And the extraordinary courage of this little animal.
– Bogdan, do you know what wisdom is?
– Well, doing things with reason. – he says and apologizes, but he must go because the family and anthill must eat in the winter. Everyone relies on him.

So I realized that ants understand business …


Storytelling for marketing is like money for budget. But… why?

Stories are not widgets, they are not exact, neither the marketing is.

Every business needs a special way to connect with his partners and customers in order to stay on top, and it`s always different and original.

But how will you define the best marketing? Easy – the best marketing is the one that places your brand on the market in the best possible way, which means you make sales. Then you make more sales. Then you expand your marketing plan, your business, and make more sales. But this is because you have a great marketing.

What happens if you have a great marketing, great team, great vision, great business plan, but not enough sales? You start to think “something is wrong”. Perhaps somebody is not doing his job or someone is trying to steal something from you. You make an investigation within the company, everything seems to be fine, everybody`s motivated, the marketing manager has fresh ideas, the business development team is top of the line, but something is still missing… customers are not buying enough. Why?

You make marketing research. Ask your customers. They are motivated. They want to buy.

You make competition research. You`re stronger and better than anyone on the field.

You start asking yourself “Where did I go wrong? Am I the problem?”. No, everything is fine, everybody loves you. They want to work for you. But there are not enough sales. What`s going on?

What in the name of all leaving creatures is wrong then? Even the customers WANT to buy, but they are not doing it. Why? WHY? WHHHHYYYYYY?

Well that`s the answer >>> WHY <<<

Then people like us are coming to help and reveal the truth, and help you increase your sales… or brand awareness.

Ask yourself this question (because every one of us is customer one way or another) – What is the single thought running through your mind before you make the decision to buy?

And the answer is simple – Why? Why should I do it? Why should I buy this from THEM?

The customer is constantly asking himself – why should I buy from YOU?

And now people like us are really needed. Why? Because our core value is to make your brand stand out in the best possible way. And now you ask yourself “why should I need you or your storytelling techniques to gain more sales?” And the answer is simple – because people need to hear from you your story. Their consumer’s heart is ready to open, you just need the key and the key is your beautiful story. Stop selling “what”, sell them “why”. Why are you here? Why are you struggling on this road, on this market? Why you have core values? Why you are what you are? Why you became what you are today? Why you choose this way every single day? Why you get up? Why you go to sleep? Why? Why? Why?

Customers are KIDS! We are all just a grown-up kinds, constantly asking WHY? WHY? WHY? And we don`t BUY if we don`t know WHY.

It`s the same with you. It`s the same with me. It`s the same with your 88 weird old neighbors…

Hope you like this article.

If you do – choose ArtSoulutions and tell your story.

Don`t forget to Subscribe for more, we need you, too. Don`t hesitate to write us if you have any questions or need any assistance with storytelling in the marketing strategy. Or some other reason. Or if there is something you want us to write an article for.

Thanks for reading, and thanks for joining.

Storytelling for marketing is like money for budget

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