Don’t forget me…

Based on the recent ​marketing activity in the whole world, I think it`s very important to say that we need originality more than ever!

WE  need.

Not they. We do.

Because every time we make marketing research, and we see that competition is not that good, we say “Great, we own the top!”. But do we? Staying on top means only staying original all the time.

How can you stay original as a brand?

You gonna need a “freshmaker”! No, not this old commercial of Mentos, no. You`re going to have a fresh idea, every time you need to say the people: “Hey, my stuff is here, and it is better than ever!” – like it used to be. And staying original is not only having a secret spice that nobody knows. It`s being productive all the time, as good as possible.

A new era is coming. Wealthy people are not that much, in fact, they are a few. Which is great. Because:

Staying original is staying close to the weak ones.

Yep. Here`s a new prediction for the marketing quality of the world`s business. If you target those who want to feel strong, but don`t feel strong enough or literally feel weak – then you`re going to solve more problems to more people/companies than any other competitor on the field.

Try it before others do.



P.S. Don`t forget me… (says the originality)




Learning the business from an ant…

We often fear the unknown, fear from highs, or difficulties.

That’s how we live and work. In business, for example, we often have to take difficult and sometimes unclear or unreasonable decisions. So I’m going to tell you a story based on real events that have happened for millions of years, it’s happening today. Every day. Thousands of times.
This is about an ant, I will call it Bogdan. The ant Bogdan takes care of many other ants and goes to work every day. Bogdan has a family. He is one of the Queen’s favorite ants, though he is sometimes irritable when it comes to their anthem.
Bogdan had to get on this tree today. Yes exactly what I shot. And to prove my next words, I’ll upload a portrait of Bogdan in the next post tomorrow.
So, with Bogdan, we met a few meters away of this tree. He said there was food up there. And it`s tasty and useful, also nice to cook (hе had in mind the seeds of cones). He said he’d take half a day to get up there. To get down with the food almost twice as much, but he was a brave, strong ant and could handle it without paying attention to the deadly threats of the birds and woodpeckers. He said that the descent was convenient because the slopes of the tree crust were thick and deep and that helped him a lot. He is orientating blindly, completely by the smells, and though it was still hard to find food, he returned with a rich “catch”.

I asked him if he is afraid of the unknown. And he only shakes antennas and rotates in the shape of a horizontally placed eight. Ants do this when they explain to people that the most important thing is the immortality of the soul. But my stupid brain understood only the eighth.

I’m saying myself that I have to learn from his hard work. And the extraordinary courage of this little animal.
– Bogdan, do you know what wisdom is?
– Well, doing things with reason. – he says and apologizes, but he must go because the family and anthill must eat in the winter. Everyone relies on him.

So I realized that ants understand business …


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